Most authors treat the book launch as the finish line, instead of the starting one. As we celebrate The Miracle Hour landing on the USA Today bestsellers list, this episode breaks down exactly how she's continuing to monetize the book and use it to grow the business (and why a book is one of the only standing assets that keeps paying you back for years: speaking, licensing, corporate contracts, program sales, and more book deals).
Kelly walks through the strategy she calls "engineering the system as the celebrity," the post-launch monetization roadmap, and long term strategies for increased community-led growth.
In this episode:
- Why the book launch is actually the beginning of your growth strategy
- Why live streaming is making a massive comeback
- The full post-launch monetization roadmap (reviews, community teaching, UGC, ads, licensing)
- Strategies for relaunching a book you already have
- The street team and community-led growth model
- What's next for Kelly's books
Timestamps
- 03:15 — Books as standing assets
- 04:30 — Engineering the celebrity of the system: the Live Launch book story
- 06:30 — Understanding the trust recession and moving Live Launch to low-ticket
- 10:15 — Running the Miracle Hour Experience as a one-day live launch
- 11:30 — 2,100 live, lowest spend, and VIP upgrades covering ad spend: the behind-the-scenes strategy
- 13:00 — Why live streaming is back
- 14:30 — The June 24th live experience
- 20:15 — Relaunching a book you already have
- 21:00 — Street team and community-led growth strategy
- 21:45 — Why books are worth it
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