On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Justin Jakobson, founder of Camp Watches to discuss how industrial design, automotive culture, and personal storytelling all come together in modern independent watchmaking. Based in Los Angeles, Justin explains how his background in consumer electronics and industrial design shaped the identity of Camp Watches, along with the unique challenges of creating an original watch design in such a crowded and competitive category.

The conversation explores everything from typography and dial design to automotive paint inspiration and the influence of Southern California culture on creative work. Ariel and Justin also discuss the realities of building a startup watch brand, the importance of cohesive design language, and how interacting directly with collectors at watch shows helps shape future products. Along the way, they dive into analog nostalgia, vintage inspired aesthetics, and the growing community of independent watch brands emerging from Los Angeles.

Learn more about Camp Watches:

- Instagram - https://www.instagram.com/campwatchco/

- Website - https://campwatches.com/

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