In this episode with Peter, I break down what really happened behind the scenes after buying Somewhere and scaling Bolt Storage through one of the most chaotic real estate markets in years. We talk about the pressure that comes with raising outside capital, why discipline in underwriting saved us when rates doubled, and how slowing down in storage led me to double down on building a global talent machine.
I share the hard lessons from rebranding, losing SEO overnight, restructuring an entire leadership team, and rebuilding the company around South African executives and performance driven systems. We also dive into why sales talent is the most expensive leverage in America and how building worldwide teams has become my biggest operational edge.
Grow your business:
https://sweatystartup.com/events
Book:
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X
Newsletter:
https://www.nickhuber.com/newsletter
My Companies:
Offshore recruiting – https://somewhere.com
Cost segregation – https://recostseg.com
Self storage – https://boltstorage.com
RE development – http://www.boltbuilders.com
Brokerage – https://nickhuber.com
Paid ads – https://adrhino.com
SEO – https://boldseo.com
Insurance – https://titanrisk.com
Pest control – https://spidexx.com
Sell a business:
Buy a business:
Invest with me:
Social Profiles:
X – https://www.x.com/sweatystartup
Instagram – https://www.instagram.com/sweatystartup
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup
LinkedIn – https://www.linkedin.com/in/sweatystartup
Podcasts:
The Sweaty Startup & The Nick Huber Show
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81
Free PDF – How to analyze a self-storage deal:
https://sweatystartup.ck.page/79046c9b03