85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere through reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-focused me ... Show More
Today
One SEO tactic people need to stop overcomplicating
70% of SEO professionals overcomplicate basic optimization tactics despite fundamentals driving majority results. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses convert both Google and AI search into measurable revenue throu ... Show More
1m 37s
Yesterday
Measuring SEO impact beyond rankings and traffic
Enterprise SEO teams struggle to balance AI optimization with foundational tactics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency that helps small businesses convert both Google and AI search into measurable revenue through strategic fundamentals. ... Show More
39m 8s
May 7
The biggest misconception about AI search
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the shift from evergreen con ... Show More
1m 36s
Jun 2025
974. Insights: Trust me, I’m verified - The future of digital identity in financial services
At 11:FS, we don’t just talk digital - we make it happen. We're building truly digital financial services by partnering with bold teams to take them from market insights to real-world products. Whether you're an incumbent innovating or a startup breaking new ground, we bring the ... Show More
45m 34s
Jul 2025
983. News: Monzo shifts investments to Seccl, Pipe levels up with AI and BNPL meets its regulator
About this episode: Host Benjamin Ensor, Director of Research and Strategy at 11:FS, is joined by a fantastic panel of guests as we dive into some of the biggest stories from the worlds of fintech, banking, and wider financial services this week. Stories covered on the podcast: T ... Show More
1h 3m
Dec 2024
2024 Highlights & 2025 Vision
Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising stra ... Show More
30m 54s
Feb 2025
Managing End Point Storage in Hybrid Data Strategies for Financial Services - with Yonas Yohannes of Oracle
<p>Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ... Show More
22m 21s
Apr 2025
HS099: From CLI to CFO: Translating Complex Network Data into Clear Strategic and Financial Insights (Sponsored)
IT and network leaders need more than uptime—they need to know what their networks cost, what they deliver, and how future changes will impact the business. That’s where Netos comes in. CEO and founder Richard Foster joins Johna and John in a lively discussion to explore how Neto ... Show More
34m 40s