In this episode, we explore how social media and celebrity influence are reshaping health behaviors at scale. The article of the week comes from the New England Journal of Medicine and is entitled “Asundexian for secondary stroke prevention.”We start with the viral “Fibermaxxing” trend and its growing focus on microbiome health and satiety. We then examine how Jennifer Aniston’s longevity campaign has pushed red light therapy into the mainstream wellness conversation. Next, we break down an urgent safety warning from the American Lung Association regarding the risks of the mouth taping sleep trend. We conclude with a major global initiative from the World Health Organization aimed at closing the longstanding mortality gap in schizophrenia through integrated care models.