The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.
Apr 30
How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more. For more details on this episo ... Show More
27m 37s
Apr 28
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For mo ... Show More
35m 11s
<p>Corey Veverka acquired the business where he had worked for years, mitigating his risk & removing the need for a search. </p><p>Topics in Corey’s interview:</p><ul><li>Corey bought a business without doing a search</li><li>Accepting that buying a $5m business can be "norma ... Show More
<p>Chandler Reed reflects on buying a project-based business in 2021, seeing sales soar, then crash, then surge again. </p><p>Topics in Chandler’s interview:</p><ul><li>His unconventional entrance into the search space</li><li>Buying a commercial lighting contractor</li><li>Incen ... Show More
<p>Elliott Edge started as a searcher looking for a single business, then pivoted to a roll-up. He's 7 acquisitions in.</p><p>Topics in Elliot’s interview:</p><ul><li>His philosophy on submitting LOI’s</li><li>Acquiring a managed service provider amidst Covid</li><li>His wife’s r ... Show More
