How do you hit that pricing "sweet spot" without feeling like you're just pulling numbers out of thin air? We're irrational, emotional creatures, and if you don't actually believe in your price, believe me when I say that you'll never sell it! Today, I'm breaking down the three "M" variables you need to align to stop overthinking and start charging today.
I reveal why asking what people are willing to pay is a trap, how your price acts as a silent filter for high-caliber students, and why starting just 10% outside your comfort zone is the secret to walking your way to your goal.
So if you're building from scratch or even you're a seasoned pro, it's time to stop projecting insecurities onto your offers. Get your reps in, own your value, and start treating your products with the same respect and confidence you'd show your own kids!
Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. Head over to www.businessbydesign.net right now to get on the priority list and save your seat.
Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot.
If you want to grow your business, grow your list!
Want to know how to use content to turn a complete stranger into the warmest, highest quality lead ready to buy your stuff?
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In this episode you'll hear:
Why pricing isn't a logical or linear decision and how to navigate the messy psychology of how humanoid creatures actually buy
Why starting cheaper than your goal price is the ultimate strategic move to build your sales reps and gain proof of concept
How the medium of your offer dictates where you sit on the pricing spectrum
Why the "math has to math" and how to choose a price point that actually supports your revenue goals based on your current list size
A look at how your price point determines your daily effort, from automated low-ticket funnels to high-touch fulfillment
Why your price is a filter that communicates exactly who the offer is for and the specific level of commitment you expect from your students
The exact phrasing to use with current clients to help you identify the real-world dollar value of your transformation
How to "walk yourself" to your goal price with incremental hikes that build your confidence and create genuine urgency for your audience
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/821