logo
episode-header-image
Yesterday
22m 10s

Answer Engine Optimization Explained — K...

Sales POP!
About this episode

Kevin Roy, Founder and CEO of Green Banana SEO, joins Sales POP! to explain how AI has reshaped search and why strong SEO fundamentals still drive roughly 80% of your visibility inside answer engines. He walks through his three-block page blueprint, the schema and author authority signals that earn AI citations, and the pruning and citation moves small businesses should tackle first. Learn more at https://greenbananaseo.com/.

Up next
Apr 25
Is Your Website Losing Revenue? Irwin Hau on the 4 Questions It Must Answer
Irwin Hau, founder of Melbourne-based Chromatix and creator of the Trust and Authority framework, joins John Golden to explain why your website is your strongest sales tool and how to answer the four questions every visitor asks in the first three seconds. Drawing on 60,000+ webs ... Show More
23m 58s
Apr 23
50% Faster Forecasting: How Michael Hofer Uses AI to Lead Finance
Michael Hofer — CFO, M&A veteran, and founder of ByMichaelHofer — joins John Golden on Sales POP! to share hard-won lessons from 30+ international transactions, explaining why most deals fail during integration and how cultural alignment and strategic clarity matter more than fin ... Show More
23 m
Apr 20
Real Estate Syndications, Tax Strategy & The Wealth Elevator with Lane Kawaoka
Lane Kawaoka, real estate investor and fund manager behind a $2.1 billion portfolio, joins Sales POP! to break down The Wealth Elevator — his five-floor framework that guides accredited investors from rental properties through private syndications, tax strategy, and full financia ... Show More
26m 52s
Recommended Episodes
Mar 2021
1167: How to Brag Better with Author Meredith Fineman
On today's episode: How to brag about your accomplishments without sounding pompous? How to get ahead at work with an effective "bragging" strategy?Meredith Fineman is the author of Brag Better: Master the Art of Fearless Self-Promotion. She is an entrepreneur, writer, and media ... Show More
30m 39s
Jan 2025
Why Expertise Can Make You a Less Effective Leader
Being the most knowledgeable and experienced person on your team can seem advantageous. However, Sydney Finkelstein, an expert in leadership and talent development, warns that expertise can lead you astray in two significant ways: it may stifle your curiosity about new developmen ... Show More
23m 12s
Sep 2025
#362: Developing Confidence as a Leader
In this episode, Perry Holley and Chris Goede explore how leaders can develop confidence in themselves and their abilities. They share insights from Bill Belichick's book, The Art of Winning, which emphasizes the importance of preparation, mastering details, and owning mistakes i ... Show More
20m 1s
Aug 2025
Jerry Colonna: The Questions Every Leader Needs to Ask Themselves
Radical self-inquiry begins by asking yourself tough questions, such as "How am I complicit in the circumstances I say I don't want?" Honest self-reflection is a crucial step in improving as a leader. In today's episode, Jerry Colonna, CEO of Reboot.io, executive leadership coach ... Show More
41m 37s
Jul 2025
565: Founder and CEO of GK Training on Communicating Effectively to Live a Better Life
<p dir="ltr">Michael Chad Hoeppner, CEO of GK Training and adjunct professor at Columbia Business School, brings a deeply practical lens to one of the most undervalued professional skills: spoken communication. With roots in professional acting and over two decades coaching execu ... Show More
56m 30s
Feb 2025
Bonus Episode: Secrets from the Marketing Masters
Over the years Bob has asked dozens of business titans to share their secrets –what’s inspired them, how they’ve exceeded their career goals, and the important lessons they’ve learned along the way. In this bonus episode, we’re highlighting memorable stories and secrets from mark ... Show More
20m 18s
May 2025
From PA to Powerhouse: Rachelle Peterson’s Story of Resilience & Leadership
What happens when a teacher tells you, “you’ll never be successful”? For Rachelle Peterson, it became fuel to prove them wrong. In this episode of The CEO Diaries Podcast, I sit down with Rachelle — Founder of LOQIA Group and Rebound & Rise — to uncover her incredible journey: Fr ... Show More
1h 1m
Sep 2022
Episode 37: Don't Just Be a Leader, Be a Black Belt Leader
What does it mean to be a truly incredible leader? Unfortunately, just because someone holds a position of leadership, doesn’t mean they should. Often times that leader has found themselves there because the leaders that put them there do not understand what actually makes a good ... Show More
25m 24s
Jul 2025
Marty Dubin: See What's Holding You Back
<p>As a leader, you're always striving to improve—but how do you change what you can't see? In today’s conversation, Marty Dubin—a psychologist turned serial entrepreneur, business coach, and adviser to C-suite executives—discusses insights from his upcoming book, Blindspotting: ... Show More
32m 19s
Jan 2025
Mastering Tough Conversations: Actionable Tools for Practice Growth | Gene Hammett
Audiologists and practice owners often avoid tough conversations about underperformance or conflict, leading to unresolved issues and workplace tension. Addressing these challenges is key to improving team dynamics, retaining talent, and fostering practice growth. After a decade ... Show More
46 m