Building a Private Pay Practice as a New...

I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today!

Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career.

By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around).

In today’s episode, we’re talking about building a private pay practice as a new mom.

In this episode, we cover:

• Why Irene chose to start her private practice at 8 months pregnant
• How her initial insurance-based model led to burnout + wasn’t sustainable long-term
• Irene’s decision to niche down + get more support inside PPA
• How Irene transitioned off insurance panels in intentional “tiers”
• Her deeper “why” behind building a private pay practice
• Embracing big life transitions and trusting that you CAN build what you want
• Learning the power of saying “no” and prioritizing aligned, ideal-fit clients
• Building a business that fits your life instead of one that just “looks good on paper”

Connect with Irene:

• Follow on Instagram @talktoirene
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram