About this episode
May 13
Clearing the decks for launch
With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch ... Show More
28m 43s
Apr 8
Easy to leave
Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, kee ... Show More
25m 38s
Apr 1
Pencils down
Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm t ... Show More
26m 39s
Jul 2025
Daniel Kahneman: Algorithms Make Better Decisions Than You
Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that cloud our judgement, and why more information doesn't equal better thinking. Kahnem ... Show More
1h 12m
May 2024
All Good Things Come to an End | Making Tough Decisions
<p class="MsoNormal">When you're confronted with a difficult business decision, it's not uncommon to later wonder whether you made the right choice. <em>Wouldn't it be great if you had a decision-making shortcut—one that minimized the worry and uncertainty—that you could rely on ... Show More
14m 59s
Jul 2021
How to Decide Whether You "Should" or Shouldn't
25m 3s
Jul 2024
530: Complex Decision Making
56m 19s
Dec 2023
Edu: Decision Paralysis - Eradicate Endless Debate & Accelerate Action
<p>2023 is winding down.</p>
<p>You’re no doubt preparing and strategizing for 2024.</p>
<p>You’ve listened to our recent episode on being more efficient in 2024 but now you’re at the pointy end - making the tough decisions on what to focus on.</p>
<p>Feeling stuck? Not sure whic ... Show More
40m 26s
Oct 2024
Shut It Down or Double Down: Nathan Barry’s Road to $45M with Kit (ConvertKit)
Nathan Barry, the creator behind ConvertKit (now rebranded as Kit) came to visit my Inner Circle and gave a very special presentation. Nathan’s journey from a designer to building a software empire fascinated me. He originally tried to solve his frustrations with MailChimp and, i ... Show More
1 h
Nov 2024
5 Decision Making Hacks to Transform Your Life in 2025
Are you tired of overthinking every decision? In this quickie episode, I share strategies to help you make decisions faster and smarter as you approach 2025. I dive into why success loves speed, how to evaluate your choices as investments or debts, and the simple mindset shifts t ... Show More
13m 38s
Jun 2024
526: Decision Making
44m 57s
Jun 2024
272. Eric Chaffin — Doing Good by Doing Right [Encore Edition]
The real game changers aren’t just the ones who talk a good game — they’re the ones who take decisive action and make a tangible impact in their communities and with their clients. If your team isn’t genuinely committed to doing the right thing every single time… you’re on a fast ... Show More
36m 7s
Nov 2024
How to Make Good Choices: A System for Decision Making
We all have to make big choices in life, but it’s easy to feel overwhelmed when facing major decisions about careers, relationships, or personal growth. In this episode, Forrest and Rick Hanson explore how to develop a reliable system for making choices that align with your value ... Show More
1h 31m
Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares how this update can lead to entirely new ways of working for those that are technically minded. Key Takeaways 00:10 – Redefining product acce ... Show More
<p>Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.</p><p> </p><ul><li><a href='https://quayjo.thrivecart.com/atcc-one/?coupon=QPOD'><b>Cut your lead gen costs in HALF with my $37 mini-co ... Show More
<p class="MsoNormal">How to make Complex Decisions in your small business.</p> <p class="MsoNormal"><span style= "mso-bookmark: _Hlk160446384;">Show Notes Page:</span> <a href= "https://www.thehowofbusiness.com/530-complex-decision-making/"><span style="mso-bookmark: _Hlk16044638 ... Show More
<p class="MsoNormal">Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin.</p> <p class="MsoNormal"><span style= "mso-bookmark: _Hlk160446384;">Show Notes Page:</span> <a href= "https://www.thehowofbusiness.com/526-decision-mak ... Show More