Banks, airlines and AI: New F1 sponsors ...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. 

This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.

Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne. 

Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the Enhanced Games sponsorship drought.

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Host: Catherine Davies 

Contributors: Frank Dunne, Matthew Glendinning, Martin Ross, Jonathan Rest, Ben Cronin, Matthew Williams

Editor: Lumi Lehmuskallio

Sources: 

1. EXCLUSIVE: Etihad lines up McLaren F1 deal
2.  Barclays enters F1 with Williams, Anthropic signs on
3.  Cadillac strikes related party deal with TWG AI
4.  The Global Motorsport Report
5.  EPL makes long-studied Singapore D2C move
6.  DAZN nets exclusivity over Fiba’s Courtside 1891
7.  Apple drives chunky US rights fee uplift for F1
8.  Enhanced Games: Where’s the commercial injection?

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