In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it’s way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.
What separates real lead converters from amateurs
The “30-touch” rule to get a contract
Why 64% of leads don’t close until after 90 days
Cost per lead and how to budget effectively
The ROI of proper follow-up systems
Why speed-to-lead and nurture systems win
How solopreneurs can compete with big acquisition teams
Why flexibility in exit strategies (Novation, Subto, Burr) changes everything
How to treat every lead like gold—even the $30 nationwide ones
Tips for getting started with motivated seller leads
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