Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion last year.
In this live interview from State Theater in Austin, we discuss the Ellsworthās full-circle moment: They got a deal on shark tank, grew Poppiās stock 100,000%, then came back to Shark Tankā¦ as Sharks.
In this interview, youāll hear how Allison and Stephen design a business based on vibes, why the marketing metrics donāt matter, how distribution is destinyā¦ and why you celebrate the wins in Italy.
Itās one part TBOY hangout, one part couples counseling, and we had so much fun on-stage with them, Jack even stole their drinks.
NEWSLETTER:
https://tboypod.com/newsletterĀ
OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
NEW LISTENERS
Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6
GET ON THE POD:Ā
Submit a shoutout or fact: https://tboypod.com/shoutoutsĀ
SOCIALS:
Instagram: https://www.instagram.com/tboypodĀ
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypodĀ
Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/
Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/
Anything else: https://tboypod.com/Ā
About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
Hosted on Acast. See acast.com/privacy for more information.