On this episode of Superlative, aBlogtoWatch founder Ariel Adams sits down with watch collector and author Mitch Katz to explore how a lifelong passion for horology turned into a surprising second career as a novelist. Mitch shares the journey from documenting his personal collection to writing Time Eternal, a murder mystery rooted in real watch history, inc ... Show More
Mar 16
Richard Benc of Studio Underd0g on Turning a Passion Project Into a Global Watch Brand
On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by Richard Benc, founder of Studio Underd0g, to discuss the evolution of one of the most recognizable modern microbrands. Richard explains how the brand grew from a small proof of concept rele ... Show More
1h 2m
Mar 9
Lex Borrero on Disruption, Storytelling, and How Culture Shapes Watch Community
On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams is joined by entrepreneur and music industry executive Lex Borrero for a wide ranging conversation about culture, storytelling, and the evolving world of watch collecting. Drawing from his experience bu ... Show More
1h 6m
Mar 2
Jose and Anita Salas of Santurce Collection on Trust, Culture, and Building Watch Community
On this episode of Superlative, our host and aBlogtoWatch founder Ariel Adams speaks with Jose and Anita Salas, founders of Santurce Collection, about their journey from passionate collectors in Puerto Rico to launching their own enthusiast driven watch brand. Drawing from years ... Show More
1h 3m
Feb 2025
Mickey Drexler: The Art of Selling with Retail's Merchant Prince
This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career trace ... Show More
54m 55s
Apr 2024
Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design
<p>Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combin ... Show More
42m 16s
Sep 2024
Building a Profitable Clothing Brand on Shopify
<p>Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify. </p><p>Drexler and CEO Roxanne Stahl ... Show More
23m 47s
Dec 2019
One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse
After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company’s designs. They established a foothol ... Show More
29m 30s