Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.
Feb 11
Giving Your Startup an Identity
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool th ... Show More
25m 31s
Jan 23
The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic)
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup ... Show More
24m 3s
Jul 2024
Local businesses to start with NO startup costs
Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout ... Show More
1 h
Dec 2023
THE BIGGEST STARTUP OPPORTUNITIES IN 2024 BY LEAN STARTUP GUY ERIC RIES
Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.►►Subscribe to Greg's weekly newsletter for insights on co ... Show More
46m 41s
Jul 2025
5 Startups I’d Build If I Were in My 20s
I share 5 startup ideas that could be launched for under $500, particularly aimed at entrepreneurs in their twenties. Each idea requires minimal technical expertise to start and can be launched using existing platforms like Notion, Circle, Discord, or simple AI tools. These ideas ... Show More
12 m
Dec 2024
Girls That Startup: How to Think About Your Business in 5, 10, 20 Years
<p>Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.</p><br><p>This week, ... Show More
22m 31s