How, When, & Why to Start a Podcast

As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like.

Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!

Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA.

Podcasting has been powerful, but only because it was started at the RIGHT time.

In today's episode, I'm talking about how, when, & why to start a podcast.

In this episode, I cover:

1. Why I decided to start a podcast + why the timing mattered
2. How sponsorships factor into podcasting
3. The actual steps to starting a podcast
4. The honest pros & cons of podcasting + how it’s looked in my own life

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. This episode is sponsored by Alma, the financially rewarding way to go in-network
2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
3. Private Practice Academy Bundle (PPA)
4. Reels Membership
5. Business Coaching Waitlist
6. Free training
7. Caption Guide

Mentioned in this episode:

Click here to join my FREE LIVE training on 5/12!