E952: I break down how to create research report linkable assets that journalists want to share - without needing proprietary data, expensive surveys, or massive resources.
This approach has produced dozens, and in some cases hundreds, of high-quality backlinks by using existing studies, a clear point of view, and very targeted outreach. The work itself is not complicated. Most people fail because they take the wrong approach.
What this covers:
- What a "research report linkable asset" is and why it works
- How articles like SEO Sherpa's 21 SEO Experiments article earned over 200 backlinks using other people's data
- Why niche targeting consistently outperforms mass outreach
- How to use ChatGPT agent mode to find studies, reports, and before/after data responsibly
- How to turn multiple studies into a single, compelling research narrative
- Why writing in a real human voice matters more than people think
- How tone and respect influence whether someone shares your content
- A simple way to aggregate findings into a strong headline hook
- How to rate and structure studies so the article feels original
- The difference between pitching the wrong journalist and the right one
- How to find journalists who already agree with the perspective you're presenting
- Why most link building emails get ignored or deleted
- Examples of pitches that fail vs pitches that get shared
- How this strategy builds links, topical authority, and long-term trust at the same time
Who this is for
- SEOs and marketers who want links from real publications
- Founders and site owners who don't have original research data
- Anyone tired of generic link building tactics that don't work
- People who want to earn links by being useful, not annoying
Key takeaway
You don't need original data to earn high-quality links. You need a clear perspective, solid sourcing, respect for the people you cite, and outreach that is actually targeted. When those pieces line up, the results compound.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Creating Research Report Linkable Assets
00:35 The Power of a Niche Targeted Approach
01:18 Using ChatGPT for Research
01:49 Crafting Shareable Content
03:30 Targeted Outreach Strategies
05:08 The Importance of a Unique Perspective
07:51 Wrapping
The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #linkbuilding #linkableassets #backlinks