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10m 49s

How the Super Bowl Was Born: From Rival ...

About this episode

On this episode of Our American Stories, The Super Bowl wasn’t always America’s biggest event. Emmy Award–winning producer and author Dennis Deninger tells how a rejected expansion bid, the rise of the AFL, and secret merger talks led to the creation of a new championship game.

From its unsold seats and modest halftime shows to its transformation into a cultural and economic juggernaut, this is the story of how the Super Bowl grew from a league experiment into America’s secular holiday. Deninger is the author of The Football Game That Changed America.

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