What do heart surgeons, pilots, and great sales presenters have in common? They all follow a proven structure to get predictable results. In this episode, Dan Kennedy sits down with Dustin Matthews of Speaking Empire - a former public speaking avoider turned presentation expert - to break down what it takes to craft a presentation that drives action, not just applause. From $97 offers to $25K programs, online or on stage, Dustin reveals the framework for turning your message into revenue.