In this episode, Michelle Thames breaks down the real difference between a social media manager and a strategist, and why posting without a plan often leads to wasted time and money. She explains how strategy-first thinking helps businesses hire smarter, save resources, and get better results from social media.
Today
Let’s Talk Ragebait: Is It Smart Marketing or Lazy Content?
In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: does it actually build brands, or just inflate engagement? Drawing from years of experience in marketing, visibility, and personal br ... Show More
5m 51s
Jan 26
The Top Marketing Trends That Will Matter in 2026 (And What I’m Ignoring)
In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she’s intentionally ignoring. Drawing from 15+ years of experience in marketing, community building, and visibility strategy, Michelle explains ... Show More
6m 52s
Jan 22
When You’re Forced to Slow Down, Pay Attention
What if slowing down isn’t a setback — but a signal? In this episode of Social Media Decoded, marketing strategist and community builder Michelle Thames shares a real-time reflection after hosting her Elevate & Align retreat, where she unexpectedly lost her voice and was forced t ... Show More
6m 49s
Nov 2024
Episode 174: Building Resilience and Avoiding Burnout
On this solo episode of the podcast, we explore a vital topic for school leaders: maintaining resilience and avoiding burnout. I discuss five practical strategies to help you stay grounded, energized, and focused, even amidst the demands of leadership. From setting boundaries and ... Show More
15m 40s
Jan 2025
Your Year, Your Rules: Build a Comparison-Free Year That Feels Good
Feeling overwhelmed by everyone else’s New Year’s resolutions? In this episode, we explore how to stay focused on your own path and set goals that feel authentic—without the pressure or comparison. Learn practical strategies for creating a year that truly works for you, from ditc ... Show More
11m 50s
Feb 2023
How To Be Seen As An Expert In Your Field
If you want to become the go-to expert in your field, we have a four-step strategy for creating the buzz and social proof that can get you there. We’re breaking down how to build credibility across different platforms including podcasting, traditional media outlets, and social me ... Show More
15m 34s
Oct 2024
How To Optimize Your Schedule For Productive Mastery | Ep. 651
<p>Today’s episode is for those moments when you just can't seem to get going...whether it's a meeting, creative work, or even just answering emails.</p><p>I’ll share my experience from today, how I felt fried right before recording, and the simple shift that turned it ... Show More
6m 58s
