What does it actually take to walk away from a "safe" career with a pension to build a multi-seven-figure fitness empire? In this episode of Choose Hard, Cody McBroom sits down with Joelle Cavagnaro, founder of Level TEN Coaching and co-founder of the Levolution app.
Joelle opens up about the "internal itch" that led her to leave her career as a high school teacher and the grueling "side hustle" years of grading papers at 5 AM while writing macros for clients. They dive deep into the messy middle of entrepreneurship, the psychological shift from individual contributor to CEO, and why she chose the "hard" path of evidence-based education over quick-fix marketing.
In this episode, we discuss:
- The "Golden Handcuffs" of Teaching: Why safety is often more dangerous than risk.
- The Productivity Lie: How motherhood forced a "Level TEN" high-performer to redefine intensity and "Choose Hard" in a new way.
- The Identity Shift: Transitioning from Joelle Samantha (the individual) to the leader of a major coaching organization.
- Building the Levolution App: The unseen "hard" of tech development and staying evidence-based in a fad-driven industry.
- Overcoming Perfectionism: How a history of Orthorexia and control shaped her leadership style today.
Whether you’re an aspiring entrepreneur feeling stuck in your 9-to-5, or a parent trying to balance massive ambition with presence at home, Joelle’s story is a masterclass in choosing the harder path to find a better life.
Connect with Joelle:
- Instagram: @joellesamantha
- Website: LVL-10 Coaching
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