The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.
Jim’s guest this week is Norm de Greve, Chief Gr ... Show More
Jan 12
Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré
At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of ... Show More
42m 40s
Jan 7
Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand
When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communicat ... Show More
49m 27s
Dec 2024
Behind the founder: Marc Benioff
<p><strong>Marc Benioff</strong> is the co-founder and CEO of Salesforce, the second-largest software company in the world. He started programming at age 15, selling his first program for $75, and went on to build Salesforce into a company worth more than $300 billion that also o ... Show More
57m 18s
Aug 2023
376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth
<p dir="ltr">Welcome to Strategy Skills episode 376, an interview with the author of <em>The Experience Mindset: Changing the Way You Think About Growth</em>, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to kn ... Show More
45m 40s
Apr 2025
SAP CEO: European Tech Leadership, Cloud Innovation, and Performance Culture
How does SAP build and scale the systems that global companies rely on every day? In this episode, Nicolai Tangen speaks with Christian Klein, CEO of SAP, Europe’s largest technology company and one of the world’s leading software providers. They explore SAP's cloud transformatio ... Show More
58m 22s
Aug 2024
Special Episode - Rah Mahtani on Wizards of Ecom: Navigating CoCreate 2024
<div>Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez' Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both establ ... Show More
31m 55s
Sep 2024
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
<p>David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion ... Show More
32m 4s
Sep 2025
How AI startups are fueling Google’s booming cloud business, also, Numeral raises $35M to automate sales tax with AI
On Thursday, Google Cloud announced it added fast-rising AI coding startups Lovable and Windsurf to its roster of customers. Both companies have chosen Google Cloud as their primary cloud computing provider, the latest sign of Google’s rising prominence against larger rivals AWS ... Show More
8m 10s
Oct 2024
720: How to "Think Like Amazon" (with John Rossman)
Welcome to an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon's early days, John Rossman. In John's book, Think Like Amazon, he provides 50 ½ answers drawn from his experience as an Amazon executive―and shows today's business le ... Show More
43m 54s