StrongPoint CEO Breaks Down In-Store Ord...

In this Omni Talk Retail episode, recorded live from NRF 2026 at the Vusion booth, Jacob Tveraabak, Group Chief Executive Officer of StrongPoint, joins Anne Mezzenga and Chris Walton to discuss how in-store order picking, grocery efficiency, and store-based fulfillment are becoming critical to profitable grocery ecommerce.

Jacob explains why grocery presents a fundamentally different operational challenge than other retail categories, driven by high item velocity, low margins, and large basket sizes. Drawing on StrongPoint’s Scandinavian roots, he shares how high labor costs have forced retailers to engineer ultra-efficient picking solutions and why those lessons are increasingly relevant for U.S. grocers.

Key Topics Covered:

1. Why grocery order picking requires a fundamentally different technology approach
2. How labor costs drive efficiency and innovation in Scandinavian retail
3. The role of in-store picking in profitable grocery ecommerce
4. Store-based fulfillment vs centralized fulfillment centers
5. Integrating order picking with shelf visibility and store data
6. Reducing substitution, mis-picks, and wasted labor
7. How connected store infrastructure improves execution at scale
8. Why stores are becoming the backbone of future grocery fulfillment

Thank you to Vusion for supporting Omni Talk Retail’s live coverage from NRF 2026, and thank you to our listeners for tuning in throughout the week.

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