Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.
The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.
Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport.
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Host: Catherine Davies
Contributors: Martin Ross, Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
1. Enhanced Games devoid of sponsors, broadcasters
2. Santos cuts short 7K deal by ‘mutual agreement’
3. Betano replaces Pixbet at Flamengo
4. How online betting sponsors made Brazilian football the ultimate FOMO market
5. World Aquatics settles with swimmers in ISL case
6. ISL eyes 2026 return with revised model
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