Ian Day, Expert in Coaching and Leadership Development, highlights the crucial shift leaders and coaches must make to thrive in a VUCA world. As co-author of Challenging Coaching, he emphasises that true leadership effectiveness comes from blending support with courageous challenge, all grounded in unconditional positive regard. In a landscape of volatility and need for adaptability, leaders can no longer play the lone rainmaker. Instead, they must embrace core coaching behaviours: asking real questions, listening deeply, and modelling vulnerability. His provocation is simple and powerful: "Who am I being as a leader?"
