E876: Gemini 3 just changed the game.
Edward and Gagan Ghotra break down how Google's new Gemini 3 model is fundamentally transforming SEO, AI search behavior, and buyer journeys.
From massive query fan-outs (12–15 deep) to dynamic AI-generated search interfaces, product listings inside Gemini, AI-driven image creation grounded in live Google data, and the potential death of schema as we know it - this is a must-listen for any marketer, founder, or SEO professional.
Biggest takeaway: In 2026 and beyond, brands that deluge the internet with accurate, long-term, strategically-written content about themselves will win. SEO copywriters - not AI alone - will be more critical than ever.
What You'll Learn
- Why Gemini 3 now uses up to 15 query fan-outs and how that changes citation visibility
- How AI overviews and AI mode are now powered entirely by Gemini 3
- Why showing up in AI-generated responses requires brand reputation skills
- How SEO strategy must prioritize branded content, not just keywords
- Why schema may become obsolete as Gemini dynamically generates search UI features
- How 650M Gemini users are now shown product listings directly in chat
- Why visual, interactive AI planning will change customer expectations
- The rise of AI filmmaking, AI-native landing experiences, and dynamic buyer journeys
Key Concepts Discussed
- Gemini 3 vs ChatGPT query behavior
- AI-driven UI experiences in Google search
- Reputation management tied directly into LLM answers
- The role of AI in content creation (and why humans still matter)
- SEO for AI vs SEO for traditional search
- Markdown-based website models for future AI scraping
Who This Episode Is For
- SEO strategists & digital marketers
- SaaS founders & DTC brand owners
- Copywriters & AI consultants
- Anyone looking to compete in AI search environments
⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_
⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/
⭐️ Gagan Ghotra's website - https://gaganghotra.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Exploring Gemini 3's Capabilities
01:01 Visual Layout Feature Demonstration
01:58 SEO Strategy
09:16 Gemini 3's Impact on AI Mode and AI Overviews
15:10 Reputation Management and SEO
24:49 The Future of Schema in AI Mode
25:40 Dynamic Generative UIs and Schema
26:26 User Experience and Visual Reviews
27:57 SEO Strategies and User Behavior
33:00 Gemini 3 and Product Listings
35:34 Nano Banana Pro and AI Integration
40:10 AI Bubble and Future Prospects
44:44 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #reputationmanagement #gemini3