logo
episode-header-image
Nov 20
47m 47s

243 | Scared To Leave Your "Stable" Job?...

Robyn Clark
About this episode

Are you stuck in a "stable" career while secretly dreaming of going all-in on your jewelry business?

In this episode, I sit down with Heidi Kalafut of Heidi Marie Private Jeweler to talk about her courageous leap from an 11-year career in financial services into a six-figure custom fine jewelry business. We unpack how she grew from a few engagement ring referrals to a thriving private studio, how she navigated that messy overlap between her 9–5 and her jewelry business, and what it really looks like to build a business while raising two little ones. Heidi shares the networking strategies that actually move the needle, how she thinks about pricing and markups with gold costs skyrocketing, and why this is exactly the time to raise your prices. If you've been craving proof that it's possible to build a profitable, sustainable jewelry business on your own terms, this conversation will light a fire under you.

 

What You Will Learn in this Episode:

  1. How Heidi transitioned from a "stable" financial services career into a six-figure custom jewelry business in just a few years
  2. Practical mindset shifts for taking the leap from hobby to true jewelry business (without waiting to feel "ready")
  3. Networking strategies that feel genuine (not salesy) and actually bring in dream jewelry clients
  4. How to think about pricing, markups, and price increases when gold and material costs keep going up

 

 

Topics Discussed:

  • Heidi's journey from art major to retail jewelry, financial advisor, and finally private jeweler
  • Starting a jewelry business in 2020 while pregnant and parenting a toddler
  • The tipping point of leaving a 9–5 to go full time in your jewelry business
  • Networking vs. social media as a primary growth strategy
  • Pricing, margins, and communicating price increases to clients
  • Balancing (and realistically juggling) motherhood, business growth, and new revenue streams

 

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Heidi's Instagram | https://www.instagram.com/heidimarieprivatejeweler

Heidi's Website | https://heidimarieprivatejeweler.com/ 

 

Up next
Nov 13
242 | HOT SEAT: How to Find Your Voice on Instagram (When You Hate Being on Camera)with Emily Wan
<p dir="ltr">Struggling to be seen, fighting imposter syndrome, or skipping celebrations because you're "not there yet"?</p> <p dir="ltr">In this hot-seat episode, Emily Wan flips the mic and interviews me about growing from the shy girl who whispered answers to the woman who coa ... Show More
52m 45s
Nov 6
241 | Can You Really Build a Jewelry Brand While Working a 9–5? with Jill Elise
<p dir="ltr">Do you feel too drained after your 9–5 to grow your jewelry business or worried you're moving "too slowly"? </p> <p dir="ltr">In this episode, I sit down with Jill Elise, the artist behind Lilikoi Project, to talk ADHD, porcelain jewelry, and the surprising relief th ... Show More
52m 25s
Nov 3
240 | Sales is Vulnerable AF
<p dir="ltr">Does selling your jewelry make you feel anxious or exposed? You're not alone. In this episode of Momentum Monday, I'm diving into why sales feel so vulnerable and how to shift your mindset so you can sell with confidence and ease. We'll unpack the emotional side of s ... Show More
7m 11s
Recommended Episodes
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
<p>Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of <a href="https://www.kumumea.com/?srsltid=AfmBOorRcr4lCsx6yDVifOTlyZtN9edvnnJq6iUq8AoyFTt8vBuhO2Sx" rel="noopener noreferrer" target= ... Show More
1 h
Jan 2025
653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward
Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.In this episode, I’m digging into the common pitfalls entrep ... Show More
23m 48s
May 2024
3 Key Mindset Shifts to Scale Beyond 6 Figures
Send us a textYou’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll ... Show More
29m 37s
Nov 2024
637. The 3 Biggest Roadblocks Holding Back Your Business Growth
Welcome back to another episode, product bosses! Today I’m diving into the 3 biggest roadblocks I see product-based business owners facing that are holding them back from their next level of growth. If you’re feeling stuck or frustrated or like you’ve been working harder than eve ... Show More
23m 33s
Nov 2024
Mastering the Profit-First Mindset
Welcome to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a conversation that promises to equip small business owners with invaluable insights on financial health and leadership. Joining us is Michelle Scribner, CEO of Sum of ... Show More
38m 51s
Oct 2024
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for ... Show More
53m 34s
Feb 2025
661. Your Business To-Do List Is Too Long—Here’s How to Fix It
Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s t ... Show More
25m 23s