Award-winning speaker Rasheda Williams shares how to lead with purpose, own your story, and shine without burnout. Visibility starts with truth and service.
What if visibility wasn’t about performance but about purpose?
In this honest and powerful episode, I sit down with Rasheda Williams — award-winning speaker, author, and founder of Empowered Flower Girl — to explore what it means to lead with light, own your story, and shine without burning out.
We talk about growing up in instability, starting her business after grief, navigating entrepreneurship as an introvert, and why visibility is about service — not ego. She also shares how she went from undercharging in year one to building a thriving speaking and consulting business and why your founder story could change someone’s life.
👉 WHAT YOU'LL DISCOVER
Why your story matters (and how to share it now — not just in your obituary)
How Rasheda built 15 years of mission-led business rooted in impact and service
Why storytelling is visibility, and visibility is viability
How to stop shrinking and start charging for your energy and value
What to do if you’re introverted but still feel called to be seen
How to use LinkedIn to grow your voice and visibility
👉 WHO THIS IS FOR
You’re building a mission-driven or heart-led business
You’ve struggled with charging, visibility, or sharing your story
You want to grow without chasing trends or burning out
You believe in collaboration over competition
You’re a lightworker or creative leader ready to show up more boldly
👉 CHAPTER TIMELINE
00:00 Introduction and Guest Introduction
00:15 The Significance of Rasheda's Name
03:59 Journey of Empowered Flower Girl
10:41 Mentorship and Personal Growth
26:27 The Journey of Undercharging and Learning Self-Worth
29:36 The Power of Sharing Your Story
36:58 Visibility and Social Media Strategies
48:06 Rapid Fire and Final Thoughts
👉CONNECT WITH RASHEDA WILLIAMS
Rasheda Williams is an award-winning speaker and author with a passion for storytelling. In 2010, she founded Empowered Flower Girl, a social enterprise on a mission to transform the way young relate to one another, others and themselves.
Leveraging her PR and communications background, Rasheda was recognized by Acquisition International magazine as a top “Social Impact Business Founder” and is a 2024 Presidential Lifetime Achievement Award recipient.
By blending her experience as a former journalist and social entrepreneur, she equips clients to expand their influence while driving meaningful change.
https://inspiredlifepros.com/
https://inspiredlifepros.com/ebook
👉CONNECT WITH KANIKA: AKASHIC RECORDS READER AND ENERGY COACH
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