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Nov 2025
59m 57s

The Content Director You Didn’t Know You...

Jimmy McKay, PT, DPT
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Sep 18
Stop Waiting for Perfect
What if the biggest thing holding your clinic back isn’t a lack of ideas?It’s waiting until the idea feels safe.Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an ep ... Show More
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Sep 16
Your PT Job Ad Is Probably Selling the Wrong Thing
What if the goal of your next physical therapy job ad wasn’t to attract more people?What if it was to repel almost everyone except the few clinicians who would actually love working for you?Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after To ... Show More
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Sep 14
Your Practice Sale Starts Years Before You Sell
Your Practice Sale Starts Years Before You SellMost physical therapy practice owners think about selling their business when they’re ready to sell.Paul Martin thinks that’s already too late.Paul is a physical therapist, founder of Martin Healthcare Advisors, and former clinic own ... Show More
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