episode-header-image

Nov 4

41m 44s

E440 Unlocking Buyer Psychology: The Key...

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

About this episode

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open

00:00:10 Title Sequence

00:00:30 Show Notes VO

00:01:15 Intro Into Interview

00:41:05 Outro

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