E851: Ever wonder why some people never shut up about SEO?
I break down the real reason I'm obsessed with search engine optimization - not just for the traffic or rankings, but because it's the most satisfying, long-term marketing channel there is.
SEO lets you reach people who already want what you sell, build assets that compound for years, and create something that keeps bringing in customers long after you hit publish.
If you've ever felt burnt out or uninspired with SEO, this episode will remind you why it's worth it.
What's inside:
- Why SEO lets you reach people who are ready to buy
- How backlinks and branding naturally build authority
- The beauty of structured, organized websites
- How SEO compounds and stays evergreen for years
- Why SEO gets you into flow state like no other marketing work
- The thrill of watching rankings rise week after week
- How great marketing and SEO feed each other
If you've lost motivation or need a reminder of why SEO is special, this episode will fire you back up.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Why I Love SEO
00:24 Finding Your Target Audience
00:40 Building Authority Through SEO
01:21 Getting Backlinks
03:24 Organizing for SEO
04:52 Evergreen Nature of SEO
06:16 Achieving Flow State
09:07 Combining Skills
10:33 The Excitement of Results
11:27 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #marketingstrategy #digitalmarketing #marketing