E848: Most marketing agencies claim to be "profit-driven."
Nathan Perdriau says that's a lie.
Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth.
What you'll get:
- How to connect paid media decisions directly to the P&L
- Why "profit-driven" agencies are often anything but
- The role of financial literacy in marketing strategy
- Attribution, geo-lift testing, and understanding real incrementality
- When founders should stop running their own ads
- Creative strategy and how much budget should go to content production
- The truth about TikTok vs. Meta ad performance
- The impact of AI ads and what's coming next
- How 7-figure founders can break into 8 figures
Who this episode is for:
- E-commerce founders scaling from 7 to 8 figures
- Marketing leaders tired of fake "profit-first" talk
- Paid media professionals who want to tie results to real business outcomes
- Anyone interested in data-backed, financially literate marketing
Watch, learn, and rethink what "profit-driven marketing" actually means.
⭐️ Nathan Perdriau on LinkedIn - https://www.linkedin.com/in/nathan-perdriau/
⭐️ Nathan Perdriau's agency, Blue Sense Digital - https://www.bluesensedigital.com.au/
⭐️ Nathan Perdriau on YouTube - https://www.youtube.com/@bluesensedigital
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Guest Background
01:31 Early Ventures and E-commerce Success
03:06 Transition to Agency Work
05:44 Profit and Loss Driven Marketing
08:47 Attribution and Experimentation in Marketing
10:46 Paid Media vs. Other Marketing Channels
12:10 Conversion Rate Optimization and Landing Pages
15:06 Black Friday Strategies and Inventory Management
21:21 Agency vs. In-House Teams
29:42 Creative Budgeting and Content Creation
33:28 The Benefit of Organic Content in Ads
37:25 Challenges of TikTok Advertising
40:04 Essential Skills for Performance Marketers
42:19 When Founders Should Stop Running Their Own Ads
50:45 The Future of AI in Advertising
56:43 Advice for Scaling from Seven to Eight Figures
01:00:14 Conclusion and Farewell
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#performancemarketing #mediabuying #growthmarketing #facebookads