AI is fundamentally shifting the landscape of SEO. Are you worried about how to get your website ranked in the age of generative AI?In this breakthrough interview, Stephen Heitz, Chief Innovation Officer at LaVidge, reveals the cutting-edge concept of Predictive SEO. Learn how he’s pioneering the use of AI to forecast content ranking before it's even published using proprietary technology like Market Brew and its "digital twin" of a search engine. What You'll Learn: * The end of the old-school discovery journey and the shift in user behavior due to AI tools searching better than humans. * Why search engine optimization is more important than ever, even as paid traffic declines. * The new strategic combination: SEO, Public Relations, and Reputation Management to get authoritative statements about your brand. * The "work slop" problem: how low-effort AI content has destroyed the value of traditional content marketing and why authenticity is key. * How the Market Brew platform uses Particle Swarm Optimization to model a search engine's 35 algorithms and predict content performance in real-time. * Why focusing on strategy and business outcomes is the only way to thrive in the new AI-driven marketing landscape. About the Guest: Stephen Heitz is the Chief Innovation Officer at LaVidge, a top advertising agency in Phoenix, Arizona. He's a Forbes Best of the Web honoree for pushing the boundaries in Martech and won Innovator of the Year. Host: Harrison Painter - AI Adoption Strategist - AI Expert Trainer
Podcast: AI for Everyone Podcast - AI Rockstars Interview Series #PredictiveSEO #AIinMarketing #FutureofSEO #ContentStrategy #DigitalTransformation #MarketBrew