E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses.
In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose millions online. We talk about surviving brutal algorithm updates, ranking in the AI era, and how Jacky rebuilt smarter, stronger, and more diversified than before.
If you care about SEO, niche sites, or digital entrepreneurship, this episode is pure gold.
What You'll Learn
- How Jacky scaled niche sites to $500K/month
- The black hat, gray hat, and white hat tactics he actually uses
- How CTR manipulation works
- Surviving Google updates and the Helpful Content Update apocalypse
- SEO in the age of AI Overviews and ChatGPT
- Why consistency and execution matter more than ideas
⭐️ Jacky Chou on 𝕏 - https://x.com/indexsy
⭐️ Jack Chou's website - https://jackychou.com/
⭐️ Jacky Chou on YouTube - https://www.youtube.com/@indexsy
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Guest Background
00:45 SEO Success and Transition to Software
01:37 Black Hat SEO Tactics and Contest
02:51 Link Building Strategies
04:51 Challenges and Public Wins
10:15 White Hat, Gray Hat, and Black Hat Tactics
26:38 Rank and Rent in the Age of AI
30:15 Evaluating Ideas and Product Market Fit
34:14 Deep Dive into SEO and Industry Insights
43:51 Discussion on HouseFresh and Google's Influence
45:19 Lars Lofgren and the HCU Impact
46:55 Disney's Viral Site Link and Black Hat SEO Tactics
49:34 Negative SEO Attacks and Disavow Strategies
51:24 Influencing AI and ChatGPT's Data Sources
58:51 Conversion Rate Optimization Tips and Mistakes
01:07:56 Using AI for Writing and Automations
01:13:10 Consistency in Content Creation and Podcasting
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#blackhatseo #linkbuilding #growthhacking #searchengineoptimization