Our guest is Blaze Smith, a web designer and content creator who has built an audience of 80,000 followers by making web design education accessible through short-form video content.
In this episode, Blaze speaks with host Christian Solorzano about going from a small town to becoming a recognizable voice in web design education on social media. He shares insights about his creative process—how he scripts his videos and manages perfectionism.
Blaze discusses his evolution as a designer, from discovering design through skateboard graphics and video game interfaces to landing a UX internship and eventually launching Shovel Studio. He talks about the importance of taking action over overthinking, offering candid perspectives on building in public and interacting with audiences.
The conversation explores Blaze's approach to branding—why his Bruce Lee profile picture isn't going anywhere, how he builds associations between his work and cultural icons, and his philosophy that "branding is putting something cool next to your brand until people think your brand is cool."
Relevant Links:
www.shovel.studio
www.chicagographicdesign.club