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Dec 2024
40m 48s

Artist Ken Wiele

Art Storefronts
About this episode
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Apr 23
A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Two things today: how a properly run sale actually works, and why omnichannel marketing is the whole game — today, 30 years ago, and 25 ye ... Show More
40m 44s
Apr 16
Art-Selling Holidays You're Sitting Out (Mother's Day Is First)
Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday ... Show More
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Apr 6
Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue
Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $500+, you're leaving most of your potential customers on the table. This episode breaks down how to restructure your product lineup, why low-t ... Show More
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