Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.
AGENDA:
03:59 Biggest Growth Lessons from Pinterest
08:01 What is a Good vs a Bad Growth Hypothesis
11:11 Common Mistakes in Growth Strategies
14:57 Channel Fit: When You Have It & What To Do
25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine
30:08 How to Do SEO and Long-Term Growth Investments
33:22 Doubling Down on Successful Channels
36:31 The Unchanging Foundations of SEO
37:52 Generative AI Engines vs. Traditional Search Engines
41:12 Paid Marketing Channels: What's Overrated?
43:42 The Rise of User-Generated Content (UGC)
46:34 TikTok Ads: Expectations vs. Reality
49:55 Brand Marketing: What is Real vs What is BS?
53:33 The Importance of Feature Launches
01:01:50 Hiring for Growth: When and Who?
01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels