You're not struggling with sales - you're struggling to have an impact at a big enough scale to make sales.
In this week's video, I'm breaking down what's really going on when you're not making enough money in your business — and how to fix it. This is not another "sales hack" video. It's about learning to have a real impact on people, before they ever pay you. That's marketing!
If people can feel the impact you can have on them i.e if you've already helped them see themselves differently, think differently, or take new action, then you'll won't have to convince them to buy. They'll already know there's value in what you do and they'll want to find out more.
In this episode we cover:
Quote moments from this episode:
"If you can change someone's life before they pay you, you'll never have to sell."
"We can feel when content has no soul — that's why AI-written posts fall flat."
"Your hook isn't something invent. It's just the content people react best to."
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Lisa Bean is a UK-based online business coach and mentor, teaching purpose-driven entrepreneurs how to build and scale their businesses (properly). Her videos focus on marketing, sales, and the mindset work needed to succeed.
Learn more about Lisa: https://lisa-bean.com/about/
Follow Lisa on Instagram: https://www.instagram.com/lisabeanuk/
Get started with 6 core lectures on 'Marketing to Sell': https://lisa-bean.com/online-marketing-course/
Join Lisa's signature business programme – Straight Line Through: https://lisa-bean.com/online-business-course/