E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility.
At the same time, the SEO community began reporting major fluctuations in traffic and visibility.
I review what we know so far about this potential update and what we might see if a major core update does come rolling through.
Here's what we cover:
- What recent tracking data from Semrush and other tools is showing.
- Barry Schwartz's observations on the latest ranking volatility and on tool recalibrations.
- Forum chatter from site owners who are experiencing large traffic swings, sudden drops, and unexplained recoveries.
- Lily Ray's analysis of what the next core update could devalue, including thin AI-generated content, repetitive "best" listicles, and excessive entity stuffing.
- How AI-assisted content and scaled publishing are being treated in Google's evolving ranking systems.
- Why user engagement and readability continue to be critical factors for long-term SEO stability.
- Practical steps to maintain performance during ranking volatility and avoid common pitfalls that trigger devaluation.
⭐️ Google Search Ranking Volatility Heats Up - https://www.seroundtable.com/google-search-ranking-volatility-40286.html
⭐️ Lily Ray's breakdown - https://x.com/lilyraynyc/status/1977052936535699924
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00:00 Unconfirmed Google Algorithm Update
00:32 Insights from Barry Schwartz and Lily Ray
01:29 Personal Observations and Reactions
02:35 Community Reactions and Speculations
04:53 Lily Ray's Predictions for the Next Update
07:52 How To Rank Yourself
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #googleupdate #marketingnews #performancemarketing