E835: AI SEO is officially being gamed - and Google's AI mode can't keep up.
Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google's radar.
We go deep on how AI Overviews, ChatGPT, and Perplexity are pulling data from questionable sources, why "AI slop as a service" is flooding the web, and what brands and SEOs should actually be doing to survive in this new landscape.
Topics Covered:
- The $6 press release trick that influences AI results
- How Reddit controls local and product-based AI search answers
- Why Google's AI Overviews are broken (and how long it'll take to fix)
- How to protect your brand from bad AI mentions
- The future of E-E-A-T, system-level prompts, and "AI mode"
- Why most "AI SEO" tools are setting brands up to fail
- Building long-term brand authority in the AI search era
⭐️ Harpreet Singh's Personal Site - https://harpsdigital.com
⭐️ Harpreet on X - https://x.com/harpreetchatha_
⭐️ Harpreet's Newsletter - https://seoespresso.com
⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/
⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp
⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital
⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_
⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/
⭐️ Gagan Ghotra's website - https://gaganghotra.com/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Guest Welcome
00:27 AI Content and Google's Response
01:47 Manual Actions and Algorithm Tweaks
03:31 Press Releases and AI Influence
08:30 AI Mode and Search Result Manipulation
20:10 Community Building and SEO Strategies
46:28 SEO Consequences and Brand Integration
47:41 Targeting Bottom of Funnel Use Cases
50:32 Building a Quality Brand
52:03 Reputation Management Tactics
53:54 AI and Review Gating
55:57 The Future of SEO and AI Tools
01:08:50 Preparing for AI in Marketing
01:14:09 The Role of Brand in Marketing
01:18:21 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seotips #performancemarketing #digitalmarketing