Welcome to another episode of Fratello On Air. This week, we try our hand at predicting the fortunes of four key watch brands. These makers all have great pieces in their lineups, yet we wonder if they have more in store to become absolute powerhouses. Or perhaps some of these companies will go in the opposite direction and become smaller with more exclusive ... Show More
Jun 11
Fratello Talks: Watches We Would Never Sell
All watch collectors have one watch that they will never part with. It might not be the most expensive piece in the collection, the rarest, or even the one that gets the most wrist time. Sometimes, a watch becomes irreplaceable for reasons that have very little to do with specifi ... Show More
32m 44s
Jun 9
Fratello On Air: The Summer Watch Is Back!
Welcome back to another episode of Fratello On Air! As promised, we've returned after a week with more banter and plenty of watch talk. This time around, we discuss the oft-mentioned summer watch and how we feel about it in 2026. Of course, we cover plenty of other subjects. Enjo ... Show More
1h 23m
Jun 4
Fratello Talks: Could A Desire For Disconnection Spell A Bright Future For Mechanical Watches?
For years, the assumption was that the world would only become more digital — more connected, more automated, more dependent on screens. And yet, in recent years, there seems to have been a subtle shift in the opposite direction. Vinyl records are thriving, physical books remain ... Show More
26m 19s
Sep 2021
What Defines a Luxury Product Today? | Transforming Luxury
In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ... Show More
37m 51s
Jun 2024
Understanding Gen Z: Trends, Behaviors, and Marketing Strategies w/ Yara Nassif
<p>In the third episode of Below the Fold, Ibrahim Jabri is joined by Yara Nassif, business director at Starcom, to discuss the characteristics and marketing strategies surrounding Gen Z. <br /><br />Yara Nassif dives deep into the background of various generations, emphasizing t ... Show More
41m 35s
May 2025
3267: Moving Beyond Attention: Branding in the Age of AI and XR
What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ... Show More
47m 13s
Jan 2025
The Luxury Crisis, Explained
<p>In a special episode, BoF founder and editor-in-chief Imran Amed joins Bob Safian on The Rapid Response podcast.</p><br><p>“This is probably the most severe crisis that I've seen in the luxury side of the fashion industry since the Great Recession of 2008,” says Amed. “The bus ... Show More
35m 10s
Oct 2024
From Banker To Adventure, Self-Discovery, and Entrepreneurship: Anish Patel
Anish Patel shares his transformative journey from a conventional career in investment banking to a life of adventure, self-discovery, and entrepreneurship.He discusses the challenges he faced, including financial struggles and personal crises, and how these experiences led him t ... Show More
59m 11s
Sep 2025
Audemars Piguet CEO: Ilaria Resta – Preserving Heritage, Embracing Innovation, & Embodying the Brand’s Ethos
The Gstaad Guy sits down with Ilaria Resta, CEO of Audemars Piguet and one of the leading voices in Swiss watchmaking, to explore how tradition and modernity intersect in one of the world’s most enduring industries. With a career shaped by deep respect for heritage and a passion ... Show More
40m 36s