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Oct 13
25m 41s

Episode 234 | She Made $20K Using My Bla...

Gemma Bonham-Carter
About this episode

I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.

My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.

We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.

What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend.

This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that).

Grab Black Friday in a Box while it’s on SALE: https://gemmabonhamcarter.com/black-friday

What you'll learn:

  • The exact 5-day deal structure that generated over $20K in sales
  • How strategic upsells and order bumps added $4,100 to her revenue
  • Why running ads to warm audiences only resulted in 13.4x return on ad spend
  • The specific email timing strategy that worked (and what didn't)
  • Her biggest mistakes and what she's doing differently in 2025
  • The email subject lines that got the highest open rates during Black Friday week
  • How she prepared her audience weeks in advance with a Black Friday catalog
  • The backend technical issues you need to avoid when running daily deals

Resources Mentioned in this Episode:

  • Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
  • Stephanie's breakdown and free Black Friday debrief document here: https://www.youtube.com/watch?v=OgJSgXeShB4

Your Next Steps:

  • Work with Me: https://www.gemmabonhamcarter.com/programs
  • What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
  • Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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