Gen Z and The Power of Nostalgia

Summary

In this episode of The Play by Play, Jack McFarlane and Nick Schlemmer explore the concept of nostalgia in marketing, particularly how companies are leveraging it to connect with Gen Z. They discuss the psychological effects of nostalgia, its impact on consumer behavior, and the risks associated with nostalgia marketing. The conversation then shifts to fantasy football, where they share their experiences, strategies, and hopes for the season ahead. Listen in!

Chapters

0:00 Nostalgia in Marketing

03:25 The Power of Nostalgia for Gen Z

06:25 Nostalgia in Food and Beverage Marketing

09:11 Nostalgia in Fashion and Merchandise

12:13 The Risks of Nostalgia Marketing

18:42 Fantasy Football Standouts

21:30 Underrated Players Making Waves

24:41 Injury Impact on Fantasy Teams

28:57 Setting Expectations for the Season

30:41 Future Goals, Aspirations, and Quote of the Show

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