Your revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your entire business plan out the window and start over.

But here's what most business owners don't realize: when things slow down, the problem is rarely everything. It's usually just one or two key levers that need your attention. The CEOs who come out stronger on the other side? They're the ones who can diagnose the real issue instead of burning it all down in a panic.

In this episode, I'm walking you through the exact framework I use with my CEO Collective clients to figure out what actually needs fixing in your business. We're talking about the four levers that directly impact your revenue, how to identify which one is causing your slowdown, and why changing everything at once is the worst move you can make right now.

This isn't about working harder or doing more. It's about working smarter and focusing your energy where it will actually move the needle. Because sales slowdowns don't mean your business is broken. They mean it's time to make a strategic CEO-level decision.

On this episode of Promote Yourself to CEO:

The leaky bucket problem - Why you might be bringing in new clients but still losing revenue (and the one metric that will tell you if this is happening in your business)
Product-market fit in uncertain times - The three scenarios where adjusting your offers makes sense, and when a "bite-sized" entry point could be the bridge between hesitant buyers and long-term clients
The messaging shift nobody's talking about - Why aspirational content stops converting when the economy gets shaky, and what your audience is actually searching for right now
The visibility dilemma - How to stay visible when you're burned out on social media, plus the "Follow-Up Friday" strategy that's working for service-based business owners right now
The science experiment approach - Why changing one variable at a time is the only way to actually know what's working (and what's not) in your business
Client retention as your secret weapon - The case study of a CEO Collective member whose revenue dropped even though new client numbers stayed the same, and what we discovered when we looked under the hood

Connect with Me:

Instagram: @racheal.cook
TikTok: @rachealcookmba
LinkedIn: @rachealcook
YouTube: @the_ceo_collective
Website: The CEO Collective

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🎤 Thanks for listening! I'll see you next week!

What to Focus on First