If you’ve ever found yourself saying, “I’ll start when I have more time/money/clarity/confidence…” this episode is your permission slip to quit waiting and just start already. 🙌
While traveling with Amy Porterfield, I had a powerful conversation in the TSA line with a woman named Diana—an aspiring founder who had an amazing idea but hadn’t taken the first step. She was asking about investors and funding, and before she could finish her sentence, I interrupted her with one phrase that changed everything: "You invest in your business before anyone else will."
Y’all, this isn’t just for Diana. It’s for YOU.
Whether you’re 30 or 60, whether your idea is for a beauty brand, a coaching business, or a side hustle that lights you up—you don’t need perfection. You need proof of concept.
In this solo episode, I’m breaking down:
So if you’ve been thinking about starting something new, or you’re stuck in analysis paralysis, grab your headphones and let’s talk about the power of messy, scrappy, life-changing beginnings.
💥 Your idea matters. The market needs what you have. And it all starts… now.
Click play to hear all of this and:
[00:00] Why waiting for the “perfect time” is killing your dream
[00:56] The moment I met Diana in the TSA line and how she sparked this episode [02:57] Diana’s idea and what she asked me about funding (and what I told her instead)
[03:58] The ONE piece of advice I give to every dreamer: Just start
[04:51] How starting creates clarity—and what most people get wrong about this process
[06:00] The true meaning of “proof of concept” (and how YOU can prove yours) [07:30] What YOU need to do before anyone else will invest in your dream
Listen to Related Episodes:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode586