How Vuliwear Redefines Sunglasses with S...

How did macro photography of insect eyes inspire a bold eyewear brand that's redefining fashion and eye health?

Building a fashion-forward eyewear brand that prioritizes both style and eye health requires authentic design, strategic partnerships, and unwavering commitment to quality. In this episode of B2B Breakthrough, host Ciara Cristo chats with Dionne Ellison (https://www.linkedin.com/in/dionne-ellison-5721261/), founder and creative force behind Vuliwear (https://vuliwear.com/), about her journey from discovering macro photography of insect eyes to creating bold, UV 400 protective sunglasses that make a statement. Learn how she navigated supply chain disruptions, built her brand while maintaining a day job, and why she believes in "out-differenting" rather than outdoing the competition.

Tune in to learn:

• (00:00) Finding Your Lane and the Insect Eye Inspiration
• (04:53) Lens-First Philosophy: UV 400 vs Polarized Education
• (10:39) Breakthrough Moments and Customer Collaboration Strategy
• (17:11) Axio AI Sourcing Advertisement
• (18:30) Out-Differenting the Competition and Strategic Partnerships
• (25:46) Scaling with Family and Future Expansion Plans

Check out our three most downloaded episodes:

• Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri
  (https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)
• How to Nail Your Next Pitch: Insights from Power to Pitch's Kat Weaver (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-nail-your-next-pitch-insights-from-power-toecj)
• The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit
  (https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit)
  
  Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group;...

Chapters

• (00:00:00) - B2B Breakthrough Podcast
• (00:00:56) - VouliWear
• (00:03:08) - Wool Wear Designer on Juggling Her Day Job
• (00:04:33) - The New Look: Polarized Sunglasses
• (00:08:13) - The New Look: Eye Health
• (00:10:26) - Oyster Lens Covers
• (00:12:41) - Beyond Woolly Wear: Collaborations With Artists
• (00:15:44) - Have Entrepreneurs Had to Change Their Lens Manufacturer?
• (00:17:13) - How to Source Like a Pro with Axio
• (00:18:07) - Separate Eyewear: How to Differentiate
• (00:21:52) - The Right Partner for Your Business
• (00:23:52) - Vooly Sunglasses: The Story Behind The Names
• (00:25:36) - George Clooney Expands Into Lifestyle Products
• (00:28:37) - VoliWear's Unisex Fashion
• (00:31:23) - Bobbi Woolly Wear
• (00:33:29) - Where Have You Got All of Your Inspiration?
• (00:35:14) - Sierra Leone on Lessons Learned From Starting a Business
• (00:36:57) - B2B Breakthrough: Accelerating Business Growth