How can a simple 1-2-3 framework (brand, product, industry) transform confused entrepreneurs into data-driven decision makers?
Audience research doesn't require big budgets or big teams—it requires the right approach and free tools at your fingertips. In this episode of B2B Breakthrough, host Ciara Cristo chats with Tsvetta Kaleynska (https://www.linkedin.com/in/tsvetta/), founder of RILA Global Consulting (https://rilaglobalconsulting.com/), about how small business owners can uncover who their customers really are and use those insights to grow smarter and faster. Learn how to transform data into compelling stories, leverage AI as a multiplier for your efforts, and turn free social media platforms into powerful research engines. Whether you're launching your first product or scaling an existing business, Tsvetta reveals the systematic approach to audience research that drives real results.
Tune in to learn:
- (00:00) The Power of Data-Driven Storytelling
- (05:07) Why Audience Research is Essential, Not Optional
- (10:02) Qualitative vs Quantitative: Understanding the Numbers and Colors
- (15:22) Axio AI Sourcing Advertisement
- (20:47) Co-Create Las Vegas Event Advertisement
- (21:25) The 1-2-3 Framework: Brand, Product, Industry Research
- (28:49) Adapting Your Product Vision as Your Audience Reveals Itself
- (34:52) Integrating All Data Sources for Complete Growth Strategy
- (41:05) Just Do It: Encouragement for Aspiring Entrepreneurs
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Chapters
- (00:00:00) - B2B Breakthrough: How to Scale Your Audience Research
- (00:00:56) - Interview with Sveta Järvi
- (00:01:27) - How a data analyst started her own business in 2017
- (00:04:56) - Why Audience Research is Essential for Small Businesses
- (00:07:26) - How to Launch a New Product to a Large Audience?
- (00:09:33) - Quantitative Research vs. In-depth Analysis
- (00:15:13) - Small Business: AI as a Multipractor
- (00:17:49) - How to Integrate AI into Your Business?
- (00:21:15) - How to Start a Sales Communication with Social Media
- (00:27:49) - How to Adapt and Expand Your Product Market
- (00:32:00) - How to Integrate Quantitative Data with Indirect Insight
- (00:34:33) - Free Online Surveys for Small Businesses
- (00:36:19) - How to Tell a Story from Data and AI
- (00:38:14) - Good Audience Research
- (00:40:53) - Boskoe Ventures
- (00:41:56) - B2B Breakthrough: Giving Back