Are you tired of attracting bargain shoppers who love your jewelry but never actually buy? In this Momentum Monday episode, I share the one mindset shift every jewelry designer must make to stop discount-chasing customers in their tracks and start attracting aligned, ready-to-invest buyers. We’ll explore how apologetic energy, inconsistent pricing, and treating your business like a hobby repel premium clients and the identity shift you need to embody to call in those who truly value your work. When you shift from selling “just jewelry” to offering a transformation, your confidence, marketing, and sales soar. This episode is packed with practical mindset strategies to help you claim your value, stand firm in your prices, and step into your brand identity with conviction.

What You Will Learn in this Episode:

Why apologetic energy repels high-value customers
The difference between marketing like a maker vs. a brand
How to position your jewelry as a transformation, not just a product
The identity shift required to attract aligned, ready-to-buy clients

Topics Discussed:

Attracting bargain shoppers vs. premium buyers
Mindset and brand identity
Shifting from hobbyist to business owner
Holding pricing with confidence
Storytelling to connect with ideal clients
Practical mindset challenge for jewelry designers

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235 | What’s the Mindset Shift I Need to...