Britt has been dragged straight into the studio fresh off the Fayt 8 brand trip to give you the full lowdown. Once upon a time, influencer brand trips were the big marketing play, but those days are fading fast. We’ve entered a new era: the era of the customer.
In today’s episode, Britt breaks down how people really feel about seeing influencers flown around the world, why brands should shift their focus towards celebrating and rewarding their customers instead, and how the return on investment from this approach is not only powerful, but truly priceless.
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CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
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