EP 438: Why Your Instagram Ads Aren’t Co...

There’s no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I’ll cover some of the worst tips I still see floating around in late 2025 and what to do instead. Website: https://philgrahamdigital.com 

In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertisers. Website: https://philgrahamdigital.com 

Some of the most effective Facebook & Instagram ads don’t always look like ads at all. In this episode, we explore how native looking content (ads that look like posts) can sometimes blend seamlessly into the feed and may get more attention, spark curiosity, build trust, and coul ... Show More

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and ... Show More

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your ... Show More

Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Cheese ... Show More

In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $ ... Show More

Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exactly ... Show More

Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot.Guest: Nick Theriot | Show Notes: socialmediaexaminer.com/628Review ou ... Show More

#853 Focusing on the wrong business idea might slow your growth if you're just starting out. So what are the top opportunities to prioritize, and which ones should you save for later in your journey? Listen in on today's session because I'm ranking the best and worst monetization ... Show More

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative ... Show More

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ... Show More